Conditions that favor the implementation and the potential scaling up of business solutions.

The driving factors are the conditions that favor the implementation and the possibility of scaling up of business solutions and facing of the  challenges imposed by the Must-Haves. Among others, the following elements are present:


Knowledge and Education

Elements to provide scale to the implementation of the business solutions



Public Policies


The identification of the driving factors, from the development of business solutions, will be a way to provide content for the structuring of advocacy strategies which evolve stakeholders that may facilitate the implementation of business solutions.

From the discussions realized with the companies in 2014 through the workshops, some driving factors were identified. The list here presented is not exhaustive and must be complemented in the next phase of the project.


Climate Change
  • Establishment of tax incentives to increase the share of renewable energy in the Brazilian power grid.
  • Increase in the involvement of civil society and all users, including the business sector, in discussions linked to development and the implementation of public policies related to water resources, especially those pertaining to basic sanitation, water supply, and sewage collection and treatment.
  • Establishment of a regulatory framework for water recycling.
  • Adoption of tax incentives and lines of credit in order to fund projects for rational use and recycling of water.
  • Development and dissemination of policies that ensure public access to information, including access to the national and state plans for water resources.
Basic Needs and Rights
  • Establishment of regulations that seek to reduce the bureaucracy involved in the donation of food by individuals and organizations.
Sustainable Production and Consumption
  • Increase in investment and development of structural conditions allowing the emergence of disruptive innovation processes, as well as initiatives based on circular economy concepts.
  • Use of strategies that take into account the behavior of the consumer through innovative views derived from areas such as anthropology, neuroscience and behavioral economics, among others, in addition to the current approaches.
Biodiversity and Ecosystemic Services
  • Strengthening of public policies and legal framework pertaining to Payment for Environmental Services (PES) and Access to the Genetic Heritage, instituting tax and financial incentives, access to benefit sharing, and implementation of local arrangements/agreements.
Land Use, land-use changes and food security
  • Proposal for adjustments in the master plans of the municipalities (or development of new plans) that include large-scale ecological restoration, conservation of river headwaters and banks and pasture recovery.

Skills and Training
  • Establishment of standards, legal framework and market mechanisms that comply with and stimulate initiatives with more positive socio-environmental impact[i] and encourage the consumption of products and services that result from such initiatives.
[i] Enterprising initiatives with positive socio-environmental impact are defined as economic activities derived from models such as fair trade, cooperatives, creative economy, impact investments, impact businesses, social businesses, social enterprises, etc.