In view of the challenge of transforming patterns of production and consumption so that Brazilians enjoy a better quality of life with access to products and services with a positive social and environmental impact, Brazil should, by 2020, prioritize:

  • consolidating a new generation of economically viable [1] business models, products and services that have an increasingly positive social and environmental impact during their life cycle.
  • promoting a systemic and circular (non-linear) view of production and consumption in accordance with the National Solid Waste Policy.
  • making products and services with a more positive social and environmental impact more desirable so that consumers recognize their benefits and therefore opt for them.

[1] To achieve this it is important that external factors be incorporated, so that the costs and benefits generated for society and for ecosystems are included in the decision-making process.